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HOW TO CHANGE THE SHOE INDUSTRY FROM WITHIN


by josefin


Do you know that feeling you get when you’re standing in a shoe shop, and you find a scratch on the upper and hope to get a discount? That feeling when you realise the leather has defects?

What if, instead of a discount you would be informed that the visible scratch on the surface is a life sign, a scar that the cow had.

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Timeline

2018

Awarded Djurskyddet Sveriges honorary citation to a commercial actor


Invited to the Swedish Parliament to talk about the project


Recipient of Peter Egardts scholarship for Upplänsk entrepreneurship and innovation

2017

Alpha exhibitor at WebSummit


Joined Textile Exchange to create a global bovine leather supply-standard


Nominated for "Best Newcomer" in Nordic Startup Awards

2016

Flipday winner


Nominated as one 103 most promising young entrepreneurs in Sweden


Joined Startup-accelerator at UIC


Joined Svensk Handel in the creation of a new welfare standard for Swedish commerce


Joined LAB-accelerator at UIC

2015

Formed a partnership with House of Leather


Project launched in September

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