THE STORY BEHIND
FOR THE BEST RESULT WE NEED THE BEST INGREDIENTS
Since the brand was founded in late 2015, we have focused on one thing- developing leather traceability without compromising quality or design. A great chef would never use unknown ingredients in their kitchen, so why would we allow leather of unfamiliar origins into our atelier?
Ever since the start, we questioned the existing systems that fashion is built upon, demanded inclusion on animal welfare within leather supply chains and the industry as a whole. We saw a need for change and the development of new solutions. We found inspiration within chefs’ ways of sourcing ingredients to carefully produce food that enhance the quality and stories of the ingredients.
Each pair of our leather goods carries with them their own unique stories, starting at the farm and continuing through the careful process of putting leather parts together to create an exceptional product. Then, it is up to you, as the owner and wearer, to continue creating new stories and adventures while caring for the stories already being told.
In order to keep track of our animal supply chains and the animal welfare within each steps of our supply chains we decided to create our own technology. The mission of the technology and its model of calculation is to find a new pricemodel for industrial farming, that rewards kind animal welfare. Not just for us, but for all industries using leather.
We only accept bovines above the age of 12 months so each animal has experienced the minimum of 4 seasons. We work exclusively with Swedish family-owned farms with great attention to animal welfare, biodiversity and controlled slaughters.
In general the luxury industry works with calfs: 3-6 months old. We are living proof that age gives better quality of life and just as good products.
”In all honesty, the world does not need another fashion house. The world needs and deserves us thinking twice and creating design with integrity, intelligence and beauty. I am intrigued to use fashion as a platform for this change”
-Founder, CEO and Artistic Director Josefin Liljeqvist.
Joined the Regional Animal Ethical Board, Uppsala
100 % Traceable
Honorary Awarded Commercial Actor inspring to improve Swedish and Global animal protection
Invited to speak at The Swedish Parliament
Recieved the Peter Egardts Scholarship for Uppländsk Innovation and Entrepreneurship
70 % Traceable
Alpha exhibitor Websummit
Nominated for “Best Newcomer” in Nordic Startup Awards
Joined Textile Exchange on creating a new global bovine standard
Nominated as one of the 103 most promising entrepreneurs in Sweden
Joined Startup & LAB-Accelerator UIC
Joined Svensk Handel on creating a new animal welfare policy for Swedish Commerce
4 place in Venture Cup in Energy & Sustainability
The brand was founded