a
is for Animal Protection
B
is for Beauty
C
is for Creativity
d
is for Diversity & Inclusivity
We believe in a compassionate and empathy-based approach to our planet and the natural world with a focus on animal protection, ideals that our business is pushing forward in its purpose to be a force of good and positive impact.
E
is for Excellence
F
is for Force of Good
g
is for Genuine
H
is for Honesty
i
is for Innovation
J
is for Joyful
K
is for Kindness
L
is for Lagom
m
is for Mimimize harm
N
is for Nature
O
is for Openness
p
is for Positive Impact
q
is for Quality
R
is for Responsibility
S
is for Soul
t
is for Thoughtfulness
u
is for Unbiased
V
is for Visionary
w
is for Wabi-sabi
X
is for X-factor
y
is for Young at heart
Z
is for Zen